AI-ASSISTED ADVERTISEMENTS
Company
Atlas
Tools
Midjourney • Figma
Medium
Instagram • Facebook
Goal
To promote Atlas product & Atlas brand awareness in Singapore – increase the number of inbound leads to the ToFu (Top of the funnel) – as the lead designer in the team, I had to spare a few hours every week to prepare the creatives to be advertised.
I decided to use the powers of AI (instead of we hiring an intern or a graphic designer) to save my time and to elevate the quality of the ads.
Outcome
The results were not as good as what a marketing expert would have achieved! But still we managed to hit the following numbers:
8 marketing qualified leads with $120 cost-per-mql in 3 weeks
Above all, the team and I got to learn MidJourney AI and saved some costs by not hiring extra hands!
AI assisted Isometric illustration
ai-assisted vector art
AI assisted Isometric illustration variation for FB vertical ad.
this was fully done by me. just adding here to prove that we all are still important!
Outcome (again)
The results were not as good as what a marketing expert would have achieved! But still we managed to hit the following numbers:
8 marketing qualified leads with $120 cost-per-mql in 3 weeks
Above all, the team and I got to learn MidJourney AI and saved some costs by not hiring extra hands!