AI-assisted
advertisements
Using MidJourney to craft weekly marketing creatives for Atlas
The goal
To promote Atlas product and brand awareness in Singapore — increase the number of inbound leads to the ToFu (Top of the funnel).
As the lead designer in the team, I had to spare a few hours every week to prepare the creatives to be advertised. I decided to use the powers of AI — instead of hiring an intern or a graphic designer — to save my time and elevate the quality of the ads.
A weekly batch
Every week, I'd sketch the concept in Figma, prompt the imagery in MidJourney, then compose the final ad with copy and Atlas brand marks. The team would review, pick the top 2–3, and ship them to Instagram and Facebook.
The numbers
The results were not as good as what a marketing expert would have achieved — but still hit meaningful numbers in 3 weeks, and saved the team from hiring an additional pair of hands.
Above all, the team and I got to learn MidJourney — a tool we now reach for whenever we need quick directional visuals.